PROFESSIONAL EXPERIENCE

DIRECTOR OF DIGITAL, CONTENT & COMMUNICATIONS

Paula Deen Ventures | August 2015 – Present

• Supervise remote teams, both in-house and agency partners, including social media, SEO, video production, and web development

• Manage annual budget of $200K

• Own brand-wide social media platforms from content planning and execution to community management to include Facebook, Instagram, YouTube & Pinterest

• Increased YOY digital ad revenue in 2020 by 2,400% with continued growth by implementing an aggressive video-focused strategy

• Grew Facebook following by 105K to 4.7M; Instagram followers from 0 to more than 500K; and YouTube subscribers from 50K to 550K

• Plan and execute website content strategies, including shows, recipes, blogs, homepage updates, ads, and twice-weekly newsletter content and copy

• Create and execute cross-platform content strategies for the main brand, events, and partners

• Guide web development team to create changes to improve UX on website

• Head copywriter for social media, scripts, packaging, blogs, web copy, press releases, emails, and more

• Utilize Google Analytics to develop marketing plans, product mix recommendations, and reports

• Ensure partners follow brand guidelines, through copy & creative approval process

• Plan, script, style, produce, and direct photo & video shoots for internal brand use & partnerships

• Created an analytics-based presentation to shift the sales approach on social media

• Oversaw planning, design, and development of new website

• Write and/or edit all press releases regarding the existing brand or new business ventures

• Experience with in-office, hybrid, and fully remote working environments

OWNER, PRESIDENT

Jaded Media, LLC | February 2015 – Present

• Supervise remote teams, both in-house and agency partners, including social media, SEO, video production, and web development 

• Create content for local businesses’ social media

• Build informational websites utilizing keyword-optimized web copy & SEO best practices

• Create engaging email marketing campaigns to aid in brand awareness, lead generation, and recruitment

• Re-brand local businesses

• Teach a social media crash course to local business owners

• Write short radio scripts for international television personality

LICENSED REALTOR® IN THE STATE OF GEORGIA

Engel & Völkers Savannah | August 2013 - Present

• Member of the Million Dollar Club 

ACCOUNT COORDINATOR

Robertson & Markowitz Advertising & Public Relations | February 2014 – July 2015

• Coordinate amongst clients, graphic designers, web developers, and media contacts

• Write copy and manage the build & approval of content for clients’ social media, email marketing, websites, and blogs

• Write and send press releases and coordinate interviews and morning show appearances

• Construct and pitch new ad concepts to include copywriting for print, TV, radio, web, and social media

• Develop commercial scripts for television and radio and produce ad spots

• Create monthly analytics reports for clients to track conversions and display and interpret changes from SEO efforts 

ASSISTANT INVENTORY PLANNER

The Bon Ton Stores, Inc. | June 2011 – April 2013

• Allocate goods according to sales trends and opportunities and manage replenishment models to maximize profits

• Create department-level store plans and track vendor shipments to maintain consistent inventory levels

• AIP Leadership Small Group Leader & Divisional Ladder Liaison

• 1 of 4 AIPs to test new allocation system & mentor new users