Email Marketing

With over a decade of experience in email marketing, Kinzie leads the email marketing team at Paula Deen Ventures in content planning, writing engaging subject lines to increase email opens, and crafting clear calls to action to boost the click-to-open-rate. Here, she has delivered a weekly open rate of nearly 50% through A/B testing to find the most engaging copy & creative and customer list management. She has built, tested, and refined multiple customer journeys to ensure maximum impact and increased customer retention.

In addition, through her own business, Jaded Media, she has helped local business refine their email marketing practices to improve deliverability, increase opens & clicks, and amplify their customer touchpoints.