Copywriting
The ability to tell a story is vital in life and in business. We use stories to connect, to convey emotion, and to inspire others to act. That’s why it’s so important for brands to have experienced copywriters, like Kinzie, who can weave a narrative that resonates with their consumers.
Kinzie consistently delivers compelling copy that urges consumers to take action in a variety of mediums, including blogs & websites, emails, print media, packaging, social media, scripts, and more.
Like a chameleon, she seamlessly blends into the appropriate style & tone to match the brand voice and speak to different audience segments.
In the March 2018 GfK MRI’s Consumer Ad Recall Study, Kinzie wrote the copy for the # 1-ranked ad in the Epicurean category with a 90% Ad Recall score, beating out ads from Kohl’s, Dom Pérignon, KitchenAid, and more.
Kinzie is experienced writing copy for a multitude of purposes, including product packaging.
PaulaDeen.com | Website Copy
As the lead copywriter for the Paula Deen brand, Kinzie crafted the copy on nearly every page of the Paula Deen website, including on the redesigned homepage.
Being a Grandmother on Mother’s Day| Personal Blog
Kinzie is capable of changing her writing style & voice to match any author. In the words of Paula Deen, “Kinzie can write in my voice better than I can.”
15 Easy Ground Beef Recipes | SEO Landing Page
Using research from Google & the Paula Deen internal site search, Kinzie curated recipe content and wrote useful, keyword-rich copy to drive organic traffic.