Website Management & SEO
Kinzie manages the web development team responsible for PaulaDeen.com. She played a pivotal role in the redesign of the site in 2017 and works with them to constantly improve its design and functionality and better the user experience.
She also manages the SEO team for Paula Deen Ventures, providing direction based on the company’s goals, ensuring copy remains true to the brand voice, and reviewing the analytics to ensure our implemented strategies are working properly. When building Squarespace sites for local businesses, she conducts the keyword research herself, writes helpful keyword-rich copy, implements on-page optimization best practices, and monitors analytics to seek out areas of improvement. She regularly attends webinars and reads articles to keep up-to-speed on the ever-changing best practices in the SEO world.
Kinzie is very comfortable working with various content management systems, including WordPress, Magento, Squarespace, and Wix, and is a quick study when it comes to learning new tools and systems.
Kinzie manages the web & SEO teams for PaulaDeen.com, ensuring the pages being optimized align with the business strategies, that any site errors are remedied, and that the user experience is continuously improved.
15 Weeknight Chicken Dinner Recipes | SEO Landing Page
Based on keyword research, Kinzie created this landing page to bring organic search traffic to the site, with a goal of improving visit duration & page views in order to maximize on-site ad revenue.
Original Gooey Butter Cake | Recipe Page
This recipe page, consistently one of the most popular pages on the Paula Deen site, has maintained an average position of 3.41 on Google over the past 5 years, peaking at #1 by utilizing image tags, H1 tags, URL optimization & more.
12 Easy Breakfast Recipes | SEO Landing Page
Like the weeknight chicken landing page, Kinzie created this page to fill a need on the Paula Deen site based on internal site search results and Google keyword research.